Starting a story at the beginning makes sense… but what if there is a mistake in that first sentence? Does it invalidate the rest of the story? What if your experiment is based on an assumption that later turns out to be false? And how can you protect your tower of discoveries from tumbling down? […]
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Why Giving it All Away doesn’t always work
Season 1: Episode 8
You’ve probably heard that Banting and Best gave away the patent for Insulin for one dollar. But why did they do that? And did it achieve what they wanted? We often associate being successful with being profitable. And for a lot of enterprises that is true. But what if your goal is to win the […]
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Generations: What Newton taught Einstein
Season 1: Episode 7
How many astronomers does it take to discover a planet that doesn’t exist? The Answer: Generations. Depending on where you live, (and a thousand other variables) your life expectancy is probably between 75 and 85 years. Even at the high end, that’s not enough to solve all the world’s problems. That’s why most big questions […]
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When Snake Oil enters the Courtroom
Season 1: Episode 6
What do you think of when you hear the term Snake Oil? Do you think of miracle vitamins with outlandish claims? Do you think of sneaky sales people trying to separate you from your money? Or do you think of actual snakes? The truth is, those are all true. Snake Oil is a complicated concept […]
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